{"id":331,"date":"2026-09-01T11:09:29","date_gmt":"2026-09-01T09:09:29","guid":{"rendered":"https:\/\/www.iterad.fr\/site\/?page_id=331"},"modified":"2026-09-01T11:09:29","modified_gmt":"2026-09-01T09:09:29","slug":"our-beliefs","status":"publish","type":"page","link":"https:\/\/www.iterad.fr\/site\/index.php\/en\/our-beliefs\/","title":{"rendered":"Our beliefs"},"content":{"rendered":"\n<div class=\"wp-block-cover\" style=\"min-height:206px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-nv-light-bg-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-neve-link-color-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">A transformation never fails because there are opponents, but always because there is a lack of allies.<\/p>\n\n\n\n<p class=\"has-nv-dark-bg-color has-text-color wp-block-paragraph\">The challenge is therefore to conquer, federate and support those who will agree to implement the project. To trigger this commitment to transformation, four pillars must be brought together:<\/p>\n\n\n\n<p class=\"has-text-align-center has-nv-dark-bg-color has-text-color wp-block-paragraph\"><strong><em>Share meaning, give one&#8217;s place to everyone, generate desire, foster trust.<\/em><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top has-nv-site-bg-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.iterad.fr\/site\/wp-content\/uploads\/2023\/01\/Icon-SENS.png\" alt=\"\" class=\"wp-image-224\" width=\"150\" srcset=\"https:\/\/www.iterad.fr\/site\/wp-content\/uploads\/2023\/01\/Icon-SENS.png 389w, https:\/\/www.iterad.fr\/site\/wp-content\/uploads\/2023\/01\/Icon-SENS-300x300.png 300w, https:\/\/www.iterad.fr\/site\/wp-content\/uploads\/2023\/01\/Icon-SENS-150x150.png 150w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/><figcaption class=\"wp-element-caption\">  <\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-neve-link-color-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>SHARE MEANING <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">The first pillar of any transformation is the notion of meaning. A transformation project is often launched after weeks or even months of reflection by a few. The project is then presented to the impacted teams as obvious\u2026 Which is precisely not obvious! It is necessary to share this rational to allow these teams to appropriate the meaning of transformation. The fluidity of the transformation will depend on this appropriation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-nv-site-bg-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.iterad.fr\/site\/wp-content\/uploads\/2023\/01\/Icon-PLACE.png\" alt=\"\" class=\"wp-image-223\" width=\"150\" srcset=\"https:\/\/www.iterad.fr\/site\/wp-content\/uploads\/2023\/01\/Icon-PLACE.png 389w, https:\/\/www.iterad.fr\/site\/wp-content\/uploads\/2023\/01\/Icon-PLACE-300x300.png 300w, https:\/\/www.iterad.fr\/site\/wp-content\/uploads\/2023\/01\/Icon-PLACE-150x150.png 150w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/><figcaption class=\"wp-element-caption\">  <\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-neve-link-color-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\"><strong>GIVE ONE&#8217;S PLACE<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">What scares me the most in the transformation is the feeling of losing my bearings, of losing what made me exist within the organization. When the transformation is brought from the outside and imposes itself on me, I have the feeling of undergoing it and I resist. Everyone must be able to find their role in the transformation to get moving. And this cannot be improvised but must be thought upstream: what place will we give to everyone in the construction of the transformation?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-nv-site-bg-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.iterad.fr\/site\/wp-content\/uploads\/2023\/01\/Icon-ENVIE.png\" alt=\"\" class=\"wp-image-222\" width=\"150\" srcset=\"https:\/\/www.iterad.fr\/site\/wp-content\/uploads\/2023\/01\/Icon-ENVIE.png 389w, https:\/\/www.iterad.fr\/site\/wp-content\/uploads\/2023\/01\/Icon-ENVIE-300x300.png 300w, https:\/\/www.iterad.fr\/site\/wp-content\/uploads\/2023\/01\/Icon-ENVIE-150x150.png 150w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/><figcaption class=\"wp-element-caption\">  <\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-neve-link-color-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">GENERATE DESIRE<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">It is not enough that a transformation makes sense and that there is a place for everyone to generate committment. However, this transformation must make teams want to get involved. Contrary to what is often thought, desire does not come from the apparent ease, but rather from the challenges to be met together to achieve a better situation.The project must therefore federate around a collective ambition, like a summit that we decide to climb together by tying ourselves together to support each other.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-nv-site-bg-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.iterad.fr\/site\/wp-content\/uploads\/2023\/01\/Icon-CONFIANCE.png\" alt=\"\" class=\"wp-image-221\" width=\"150\" srcset=\"https:\/\/www.iterad.fr\/site\/wp-content\/uploads\/2023\/01\/Icon-CONFIANCE.png 389w, https:\/\/www.iterad.fr\/site\/wp-content\/uploads\/2023\/01\/Icon-CONFIANCE-300x300.png 300w, https:\/\/www.iterad.fr\/site\/wp-content\/uploads\/2023\/01\/Icon-CONFIANCE-150x150.png 150w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/><figcaption class=\"wp-element-caption\">  <\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-neve-link-color-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">FOSTER TRUST<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Who would be willing to engage the best of himself in a context of mistrust? No one. Trust must therefore start by being given to the teams. Through concrete signals of letting go, management must show teams that it trusts them to engage in transformation. This trust, offered <em>a priori<\/em>, will in return promote the confidence of the teams in the transformation project.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover\" style=\"min-height:354px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-neve-link-color-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.bing.com\/search?q=WHAT%20IS%20THE%20ROLE%20OF%20THE%20CONSULTANT%20IN%20THE%20TRANSFORMATION%3F&amp;form=TTASRC\" target=\"_blank\"><\/a><strong>WHAT IS THE ROLE OF THE CONSULTANT IN THE TRANSFORMATION?<\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.bing.com\/search?q=WHAT%20IS%20THE%20ROLE%20OF%20THE%20CONSULTANT%20IN%20THE%20TRANSFORMATION%3F&amp;form=TTASRC\" target=\"_blank\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The role of a consultant is neither to do instead of managers, nor to stay away to give instructions on what they should do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He must get into the boat with the teams, and in particular with the managers, to teach them to navigate with precision in the transformation and thus allow them to quickly become autonomous to make it sustainable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A consultant has succeeded in his mission when he can leave it as soon as possible and observe with his customer that what he helped to initiate continues in his absence. This is why I favor short-term interventions which allow a more frequent inventory of the results obtained.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SHARE MEANING The first pillar of any transformation is the notion of meaning. A transformation project is often launched after weeks or even months of reflection by a few. The project is then presented to the impacted teams as obvious\u2026 Which is precisely not obvious! It is necessary to share this rational to allow these&hellip;&nbsp;<a href=\"https:\/\/www.iterad.fr\/site\/index.php\/en\/our-beliefs\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Our beliefs<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":55,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-331","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.iterad.fr\/site\/index.php\/wp-json\/wp\/v2\/pages\/331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iterad.fr\/site\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.iterad.fr\/site\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.iterad.fr\/site\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iterad.fr\/site\/index.php\/wp-json\/wp\/v2\/comments?post=331"}],"version-history":[{"count":1,"href":"https:\/\/www.iterad.fr\/site\/index.php\/wp-json\/wp\/v2\/pages\/331\/revisions"}],"predecessor-version":[{"id":332,"href":"https:\/\/www.iterad.fr\/site\/index.php\/wp-json\/wp\/v2\/pages\/331\/revisions\/332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iterad.fr\/site\/index.php\/wp-json\/wp\/v2\/media\/55"}],"wp:attachment":[{"href":"https:\/\/www.iterad.fr\/site\/index.php\/wp-json\/wp\/v2\/media?parent=331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}